conclusion
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I
Research Question 1:
In short, almost all the comments in each 9gag post are inside jokes rather than some random serious facts. They intend to make fun of daily life experiences no matter how serious or trivial they are. When it comes the face system, they treat each other as equals without hierarchical positions. They talk to each other as if they were talking to a friend in reality that they do not need to care much about courtesy. Sometimes they can even be rude especially when they criticize someone, as in the post of ‘armor dog’. He used many disrespecting terms like ‘get your own brain’ and ‘boring as hell’. The comments mainly consist of texts rather than photos or graphics, and they expect users to joke around. As for the encultural processes, they all use English as a universal language medium. However, the 5 posts differed in their ideology in a particular discourse, which can certainly display a clear discrepancies between them.
Research Question 2:
Regarding the relationship between comments, the top comments are not necessarily related to the comments onwards, but in some case they are connected in a particular joke or topic. For example, in the post of pyramid, most of the posts are related to technology. Also, there is something special about the top comments. They are usually inside jokes with people in the same affinity group although they are from different contexts such as comics, language background, gaming. They show in-depth understanding about the topic being discussed in 9gag posts. There are ‘exceptional’ comments stating different jokes or facts rather than commenting on the first comment. Some even slam the repeated jokes when they see them for so many times. Probably those users want to stand out to be different in the community so as to attain more likes. |
Limitations
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Here are some constraints that we discovered:
- The limited screen usage on Weebly - we can only pack photos and texts together horizontally
- "9gag" Facebook pages are prefiltered
- Not all comments are being analyzed as we exclude "reply comment" sections